Companies have noticed the increased influence of Twitter in our culture, but often lack strategies to help them leverage the platform successfully. Below are 8 ideas that can help:

1. LISTEN to conversations about your brand. Find out what people are saying about your company or brand—and check out what they’re saying about your competition.

Tip: Use Twitter search to find discussions about your company or brand. Then respond to those who are already talking. Think of it like a networking event: briefly i) introduce yourself, ii) acknowledge the conversation in progress, and iii) join in.

2. RESPOND to current and potential customers. Handle routine customer service inquiries or deal with a looming crisis.

Tip: Carefully monitor the @ and DM traffic on your account to respond efficiently to customer activity. Use Twtlong to write responses that require more than 140 characters (you can save and reuse your previous responses), or move the conversation to Tinychat for a real-time discussion of the issue.

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